SEO, PPC and Search Engine Optimisation – HP Group
All on page 1 in Google which is great news for the HP Group search marketing company whose rebrand has gone amazingly well and the domain change has definately hit the ground running. Add to this the lesses known term – CRO or conversion rate optimisation it means the feedback from the corporate website is really going well with lots of enquiries for business.
Its always tricky when a long established company decides to change their domain name and with the brand factors that Google incorporates now in its ranking evaluation there is a huge potential to drop off the search radar.
There are some really important administration duties to carry out when establishing your brand at a new domain, I still remember when Airtours did their rebrand to Mytravel and overnight lost all their web traffic from search. At the time we were a traffic broker for them sending in many thousands of visitors but a huge number were coming in from natural search to their website and in the rebrand they canned their Airtours domain name.
This effectively removed them from search and the agency who looked after that migration could easily of consulted a smooth transition and the dumping of the domain probably cost Airtours millions in the end. Quite simply the 301 redirect alone would have mitigated much of the damage but alas even that was not done and so for a long time afterwards you could not find the new Brand unless you used paid search or went directly to the site.
Competitors must have been cheering for weeks.
It is much more widely understood now that the housekeeping of any website change (whether that is a design change or a domain name change) is an absolutely crucial factor.
It is quite impressive for the SEO team at the HP Group to not only migrate the brand and the domain without pain in search but also to enhance their positioning with four very important search terms on page 1. This is without doubt a demonstration of their SEO expertise, with the current economic climate biting into everyday business it was vital for the enquiries to continue and this has been achieved so hats off to the SEO boys at The HP Group.
If you are thinking about migrating your domain name or rebuilding your website the you shoul;d contact either myself or the team at HP Group and let our expertise save you the worry of a natural search flatline.
