SEO Consultancy is 95% Common Sense
Its true that most websites can be put right with a common sense approach to making sure the website offers what a search engine spider is looking for.
Each and every page in a website should have its own theme otherwise what is the point of having individual pages, whether you offer property, clothing, services or just content each page should be an individual.
It seems like an easy thing to control but its not, all to often pages end up merging and overlapping with their content and diluting the message to both people and search engine spiders. Of course on many websites people can read a page and it gives them a reasonable message but a search engine spider can and often does read a different story.
This is where websites usually go wrong, a search engine spider visits its pages but a bland message is found in crucial areas, people do not realise that the copy they are reading may well sit behind a mass of rubbish in the code. It can also sit behind sitewide repetitive messages too and in these instances search engines will not get a strong individual message and theme as it ravels from page to page.
This is why a site audit is very handy, an SEO consultant worth his salt will quickly find out if there are problems in this area, usually a website will be struggling in search results which should be an indicator to any website owner.
Once suspicion is aroused then a webmaster must look into the simple common sense aspects and very often a sites poor performance will be based on one of three things.
- Site Setup
- Theme Issues
- Link Popularity
Its all common sense at that point, the skill is how you deal with this and what you implement, a good SEO consultant will have a proven track record and should be able to quickly resolve problems in everyday business markets.
Looking for a site audit? - Contact Shaun Parker.
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