Do You Really Need Reputation Management
I guess some would say Ryan Giggs needs reputation management and if the truth was known he has already spent tens of thousands of pounds on it but it was money that was wasted. It was wasted because reputation management was never going to help him at the time it was used and in fact the attempt of using the super injunction made things worse because the story became a monster.
In truth reputation management for Ryan Giggs will come in the future, as the dust starts to settle a bit, he was always going to lose that battle and sadly those that pay are his family, avoiding the rights and wrongs, the risks and the principles and ethics of what happened enables us to look more fully at what he tried to do and why he was going to fail.
It Can Get Better
Ryan Giggs
I am a big fan of Ryan Giggs, he is truly a gifted player with a long history of being a model professional, in fact in the media and the everyday world people of every denomination spoke highly of this footballing family man, a role model of distinction.
Now under those circumstances any adverse news story is going to be massive and depending on the story type it could be apocalyptic for him and the headlines it could generate. For Ryan Giggs it was over before it started and nothing would of prevented his public exposure, in fact each attempt to suppress the media merely took things to another level and to a point where worldwide attention was firmly on this issue and in the end our legal system.
You see Ryan Giggs had no chance to protect his reputation, maybe it was Manchester United that advised him to seek suppression until the seasons end or maybe it was marketing executives worried about brand or maybe just connections advising him, either way here is the point - THEY ADVISED YOU BADLY!
They did not understand the digital world, how Twitter works, how You Tube works, how Google works, they thought it was all about the papers and print media but its not, the papers are easy to control but the digital world is not. Ryan threw his money away and though he has plenty of it he would of been better advised to get some good news going by donating it to a good cause and not the likes of Max Cliffordesque characters or the legal vultures.
Ryan Giggs advisors concentrated on print media and have no clue about digital media, they also overlooked the recent headlines and consequences relating to Andy Gray and Richard Keys, this alone should have shown these people and Ryan Giggs himself that they would be throwing his money away.
The digital world is not governed the way print media is, anonymity can be used to out stories and frequently is, how did they ever think they could bottle this up no matter how big their budget was.
The truth of the matter is that once the deed was done there potential for disaster was there and ONLY so long as these two kept their private life between just themselves was there a chance it would remain hidden.
Reputation management was deployed for a world of print with an unbelievable level of naivety and he used people that were out of their depth and at great cost, they look at this world of media as though it were the 1980’s and he paid the price using his deep pockets to fund his advisors for something they could not deliver.
No Ryan should have saved his money and looked towards the aftermath and how to clean up his reputation online so that Google does not hold onto reminders of what happened, imagine him and his family in a year surfing the net at a time when they are trying to put everything behind them only to see returned in Google search results the headlines from newspapers, blogs and Twitter.
It needs cleaning up Ryan and now is the time to start it, now is the time to start your reputation management.
Anyone else who needs more information or guidance for reputation management should email me in confidence using the secure contact form.
