Well today we head up to Lowestoft to see Hoseasons after winning the SEO contract, its an interesting proposition as their previous agency failed to make any real headway. A look at the target keywords was an insight to an agency that was afraid to target real terms that people search for each month, I am sure I-Crossing had their motives for this but has ‘short city break apartments for rent’ ever been used as a search term, what about ‘country holiday cottages‘ and ‘luxury beach villas‘ two terms that are rarely searched for????
These are the terms that the home pages for each vertical are aimed at!!!!
Of course this will be no walk in the park but with at least 6 verticals including Villas and Weekend Breaks there is plenty of scope for success…. Analysis of web analytics shows very little in the way of organic search activity so our benchmark is almost set at Zero for the most important key terms. This is further evidence that was was deployed for a strategy to generate visitors and ROI has not worked.
The inhouse dev team are fully on board to make the crucial changes to allow the site to flourish so I am confident that we will see a good turnaround in the analytics when we get a few weeks down the line.
What this space for an update………………
