I did a search today for the term HDTV and guess what???
On page one the contenders are all ABSENT!!!!
No Dixons!!
No Curry’s
No Tesco!!
No major electrical retailers
No SKY, No BBC and no ITV or Virgin….
Only 1 major manufacturer – Sony
Same lack of population for terms such as ‘digital camera’, what are these electrical retailers doing on the net, these types of search terms are all targets as there are PPC campaigns (expensive, very expensive) aimed at these search terms.
Looking at the websites and the way they are optimised you can see why they will not show up any time soon but what amazes me is the lack of urgency from the marketing directors, these brands should demand page 1 profile for this stuff with the products themselves csacading in long tail.
I can see why these sites are not competitive so why are the marketing directors not demanding answers from their SEO agencies, in addition do the marking departments know enough to even vet their SEO candidates, I am not so sure………
I found your Blog when I was searching for currys and I need to say, you do a really good job. You article helps me a lot! Thanks.