disclosure policy

I was amazed to find out that opticians are trying to avoid empowering potential customers with information that allows them to make a choice on what to do about their eyeglasses. It seems that the trend is to stop everyday people from learning about their pupillary distance, this is a measurement that is needed to get your pescribed glasses from alternative retailers than those of the High Street.

It seems that the High Street opticians have an open forum where they discuss the aspects of disclosing pupillary distance and how it may affect their businesses. There is a fear that unless they withold this information they will see their High Street margins eroded by online opticians.

Of course in order for you to order glasses online you must have your pupillary distance measured for you and its an optician that would do this. There is of course a conflict of intrests here for the optician and the forum feedback is mixed with some saying no disclosure and others saying disclosure but at a cost and sometimes a high cost.

For me its a difficult one, for the average person I think most would want to be able to decide for themselves whether to go the route of the Internet, on the other hand the High Street opticians serve a need and so also want to preserve their business.


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This policy is valid from 05 June 2010

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disclosure

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