Well BOI and Lloydstsbbusiness.com have issues at the moment is search, will they recover?
Back today after a couple of weeks away, first thing I did was to tune into the financial sector in Google and see what was happening in search.
I find that Barclays Business and Nat West have both started to move ahead of Lloydstsbbusiness.com in the rankings, perhaps this is just New Year blues but erosion of profile in any competitive market is never a good thing.
The question is can LTSB Business Banking respond, its a tough call since losing competitive spots they have owned for a year or two can indicate an underlying trend that takes months to turn around.
Business Banking, Business Loan, Business Account, Small Business Account, all these terms are waning and will take some turning around. First indicator for LTSB Business will be a drop in traffic as the slippage is taking them from position 1 to below the fold.
If they drop another few places then the traffic will fall off a cliff, I imagine that to turn this around will take about 2 months but any delay could easily turn thatinto six months.
Beyond that its a long haul.
Lets see how they respond.
With BOI its a domain gliche and it could kill them if they do not sort it out, they have never been beyond page 3 in Google search but I imagine that could be their best if the gliche is not fixed fast.
I will be watching with interest.
